The Instagram feed favors 4:5 portrait, stories and Reels need 9:16, and ads also want a square. The maker builds every shape from one picture, so your post, story and ad look like one campaign.
Instagram formats in the maker: post 1080×1080, portrait post 1080×1350, story 1080×1920, landscape post 1080×566. Tick the ones you need and choose how many picture variants to make for each, from one to four.
Start with 1080×1350: it takes up the most space in the feed. In stories the maker keeps the headline and button in the safe zone, away from the app's interface. For ads, make 2-3 copy versions and compare them.
Pictures are drawn by GPT Image 2.5, Nano Banana, Seedream or FLUX; you pick the model before you start. For shapes the main picture doesn't have, the AI extends its edges, so nothing important gets cropped.