Etsy shoppers buy with their eyes: a styled scene and a cohesive shop look build trust. Upload a photo of your product and the maker stages it in a cozy, on-brand scene, plus a banner for your shop header.
Etsy formats in the maker: listing photo 2000×1600, listing photo 2000×2000, shop banner 1600×400. Tick the ones you need and choose how many picture variants to make for each, from one to four.
Etsy recommends listing photos at least 2000 px wide, and 2000×1600 (5:4) fits the search grid. The shop banner is 1600×400. Keep text minimal on listing photos: a short benefit or "Personalized" works best.
Pictures are drawn by GPT Image 2.5, Nano Banana, Seedream or FLUX; you pick the model before you start. For shapes the main picture doesn't have, the AI extends its edges, so nothing important gets cropped.